Disney Fine Jewelry

Jan 31

Film Production, Advertising & Website Design

In overseeing the development and creation of Enchanted Disney Fine Jewelry, our creative direction responsibilities included developing a unique brand identity, print advertising campaigns and promotional films relevant to fine jewelry clients as well as millennial consumers. Unique positioning and visuals helped Disney Fine Jewelry emerge in key global retailers throughout the USA, UK and Middle East.

Our concept comes to life through the journey of everyday millennial girls “touched” by the Disney magic; their shadows spring to life once they’re adorned with Disney Fine Jewelry, revealing their inner Princess. Each shadow corresponds to a specific Princess product line, tying the ads to corresponding Disney movies.

Working closely with Disney’s rigorous licensing department, we developed and executed all features of brand identity and advertising campaigns, including logo design, brand guidelines, brand positioning, package design, in-store display, ad campaign concept and execution, scripting and film production. We continue to provide ongoing marketing support, overseeing the integration of the campaigns into independent jewelry stores and national chains.