Rio Tinto

Film

As a publicly traded diversified mining company dealing in iron ore, copper, aluminum and diamonds, Rio Tinto called on us to launch their Origins Diamond brand. This consciously curated launch would help differentiate the messaging between the diamond division and their other verticals.

Because they own their own mines and manufacture a jewelry line, Origins has the unique capacity to trace their diamonds back to their own mine; a true differentiation from their competition who typically dance around chain-of-custody issues as the exact origin of the diamonds they purchase on the open market is unknown.

To highlight this clarity, we traveled to their famed Argyle Diamond Mine in Northern Australia, writing and directing a brand film to tell the story of the diamond in reverse: from finished piece of jewelry back to the stone’s origin deep within the Earth. 

Brand Film

Written & Directed by Katja Haecker & James Benard

Director of Photography: Anthony Wolberg

Composer/Music: Gil Talmi / Konsonant Music

Lead Talent: Britt Nicholas /Chadwicks Models

Extras: David Thompson, Azadah Najafian / Scene Models

Stylist: Teagan Sewell

Hair & Make- Up: Hendra

Post Production: Gloss Production

Producer: Michael Tet Fong /  ARC365 LTD

Special thanks to: Simon Inglefield of Classic Autobarn

and Maserati Australia.