Moët & Chandon Gold Bath

As sponsor of the NBA Championships, Moët & Chandon Chairman and CEO of the LVMH portfolio Bernard Arnault was disappointed that during the global broadcast of the NBA Championship locker room celebration, the champagne bottles were kept on ice in black garbage cans.

The following season, Benard Creative got the call to design a more thoughtful, elegant display. Our assignment was twofold: uphold the style, integrity and prestige of the brand, while optimizing the branding opportunity for television coverage to become the focal point of the celebration.

We created an innovative, irreverent solution to chill the 100 Double Magnum bottles, valued at more than $500,000. We obtained two classic, porcelain, claw-footed tubs (for both the away and the home locker rooms), sanded them down, painted them gold and branded them with the Moët logo. Perfect for the locker room environment, a departure from anything seen before, the press coverage was substantial, Mr. Arnaud was pleased and a new bar has been set for such brand exposure.